Fight For Zero is Proud Endorsing Partner

Think Pink! is a consumer awareness initiative calling for transparency and accountability on companies involved in breast cancer fundraising, and encourages consumers to be critical about pink ribbon promotions. 

Breast Cancer Action is the leader in the "think before you pink" campaign a breast cancer awareness movement. The mainstream breast cancer movement remains focus on pink ribbons, "awareness" campaign, and mammography screening. The focus fails to address the issues. There commitment includes, "Until fewer people are exposed to toxins and increase their risk of breast cancer." 


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